Customer-Engagement-Requires-Knowing-Your-Crown

Customer engagement requires knowing your crowd

How well do you know your customers? While most brands would say they know their ideal shopper, how many can break down their customer engagement into finely tuned segments based on analytics? ...

Gatekeeper

Internet 3.0 and the rise of the gatekeepers

The Internet is in danger and if 1.0 was its dawning, 2.0 was the creation of apps, 3.0 may go down in history as the rise of the gatekeepers. What ...

Speedy Gonzalez

CIO: take a lesson from Speedy Gonzalez

Do you remember Speedy Gonzalez, “The fastest mouse in all Mexico?” He never lost to his nemesis, Sylvester, known south of the border as El Gringo Pussygato.  He was hero to ...

Editor's Choice

Privacy

How much should we really expect privacy?

Derrick Harris wrote up a great piece for GigaOm today, Pondering Privacy, ...
Bulldozer

One man’s trash is another man’s big data

In 2012 the Senseable City Lab, part of MIT, conducted an experiment ...
Screen Shot 2013-10-31 at 5.54.59 PM

3 reasons loyalty programs aren’t an option

If you happened to be at TUCON 2013, TIBCO’s user conference, you ...
Silicon Valley around San Jose

Leveraging Silicon Valley — from wherever you are

In business, volatility used to be more limited to the realms of ...
Masai cell phone user

When another 2 billion join the connected world

We’re in Peru on vacation and enjoyed Machu Picchu just today. What struck ...
pumpkin

Loyalty marketing and picking pumpkins for Halloween

Would you associate loyalty marketing with Halloween? You will when you finish ...

Latest News

File photo of Germany's Chancellor Merkel using her mobile phone before a meeting at a European Union summit in Brussels

Snowden told us things we should have already known

Snowden’s stories of a far-reaching NSA shouldn’t come as much of a surprise to anyone working with Big Data. We’re entering a new age and the technology and techniques of the past won’t hold up. Just reading the headlines is all the evidence we need. German Chancellor Angela Merkel’s cell phone was being monitored by […]

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Thinfilm sensor

New ways to architect for the Internet of Things

In a previous post, Preparing for the internet of things, extreme scalability, real-time event handling, and time-to-insight were given as the three biggest challenges for Big Data and the Internet of Things. These are challenges that can be addressed now if companies are ready to invest and be proactive about what’s surely coming in the next […]

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Price crash

Lowing cost is the new disruption

Every day we hear about investors chasing the new, shiny innovations that can add to the top line, but what about that other line — the bottom line? With little fanfare, a new kind of disruption has been picking up steam — disruption in the cost of production. Uber and AirBnB are powerful examples of […]

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BIRDIE

Customer loyalty is a bird in the hand

We’ve heard the phrase, “A bird in the hand is worth two in the bush,” since childhood. We were being told by wiser adults to value what we have over the things we don’t. Customer engagement has the same lesson at its heart: We can more easily achieve our goals by creating better, more loyal […]

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Sensor

Preparing for the Internet of Things

The Internet of Things is coming. If you don’t know what that means, there’s an explanation here. But if you want to be brought up to speed more quickly, here it goes: We’ve gone through three waves of data creation in our modern age. In the first age, data was generated by back office systems […]

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Shane Mosely, Antonio Margarito

Everyone has a plan until they get punched in the face

I attended The Big Data Conference in Chicago these past three days and noticed common threads consistently woven through each session and side conversation. First, we’re beyond the questions about what big data means (finally…I heard no V’s for three days). Instead, the conversations centered on where to get started, what approach to take, and […]

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Fortne Teller

Breaking down Gartner’s 2014 strategic tech trends

Gartner may be the biggest technology advisory service in the world but that doesn’t mean that their predictions are always on the money or as forward-looking as we’d like. Here is our take on this year’s list: Mobile Device Diversity and Management Gartner statement: “Through 2018, the growing variety of devices, computing styles, user contexts […]

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Mike interrogated on Breaking Bad

Disruption and game theory

The following is a guest post by Alistair Croll. This talks about game theory. I’ve probably messed some of the examples up, despite reading a book or two on it. Feel free to correct me. A few weeks ago, I was in the Bay Area buying supplies for a week of camping in the desert. […]

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MobileDevices

Thoughts on how mobile tech will change our work

When we think of mobile technology and the workplace, it’s very easy to go down one of two paths: I can be reached 24 x 7 and never get a break thanks to my smartphone I can work from anywhere and have freedom thanks to my smartphone Both of these paths are a real part […]

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World Vision

One guy’s summary of TUCON 2013

TIBCO’s TUCON 2013 in Las Vegas wrapped up on Thursday and today, two days later, I’ve had the chance to reflect on what was most interesting. Here are my takeaways: Civilization 3.0 In the opening keynote, CEO Vivek Ranadivé told the audience that we’re entering a new era that he called Civilization 3.0. He broke earlier […]

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Customers into fans

It’s no longer acceptable to have only a transactional relationship with customers

TIBCO Head of Client Technical Services Wen Miao took the stage this week at TUCON 2013 to talk about TIBCO’s focus on Turning Customer Into Fans. Wen started with the following: “Every company has customers. However, in the 21st Century, it is no longer acceptable to have only a transactional relationship with customers. TIBCO wants […]

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Asurion

Asurion knows digital life is here to stay

Asurion CEO Steve Ellis and CIO Barry Vandevier took the stage this morning at TUCON 2013 with a great story of our times. We live in a world increasingly dependent on mobile devices. In fact, we’ve reached a point that when technology fails, our daily routine is out of balance at work and at home. Knowing […]

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adidas

Our devices are going to coach us

Adidas announced at GigaOM’s Mobilize 2013 Conference that they’re creating a smartwatch that can provide location, speed, heart rate and serve music during workouts. That’s interesting, sure, but there’s something remarkable they’re adding: coaching. An athlete wearing the Adidas smartwatch will provide coaching through the watch’s screen or headphones. This is certainly a glimpse of what’s […]

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Which marketing platforms are here to stay?

Which marketing platforms are here to stay?

The sheer number of marketing applications offered as downloads or services is exploding. Everyone wants in on the real-time marketing game, likely because as the U.S. and the world come out of an extended economic downturn, there are few places more ripe for automation leading to efficiency than how we market and sell goods. What’s more, the […]

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Vivek on stage

Welcome to Civilization 3.0 – TUCON 2013

TIBCO kicked off TUCON 2013 this morning with CEO Vivek Ranadive starting the conversation. He spoke about how the 21st Century is a time of unprecedented change. And much like the 20th Century,which started in 1908 with the automobile and then brought highways and the century of the auto, the 21st Century started late: I […]

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Screen Shot 2013-10-14 at 10.51.08 PM

Where process isn’t a dirty word

I recently attended the Criminal Justice Management event in London and presented a panel discussion on the topic of process efficiency within UK government. The event schedule was quite varied, with subjects on Intelligence Led Policing, Enabling Communication through Interpretation and Translation Services, Improving Performance Management and Boosting Workforce Capability and powered by both process […]

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