We came late to the social media dance, but after arriving have been on the floor without a break. The learning curve is steep but there are constant, invaluable lessons about the new way the world increasingly works. While we participate in several platforms, we find blogging to be the the most effective way to have a presence. We thought we’d share our thoughts:
What would you like to achieve? Is it just a way to rant/vent and that’s enough? Free WordPress is enough to get your thoughts off your chest, but we wanted more than that…
We set goals for ourselves for views and comments. Working incrementally, we now have blog subscribers in the hundreds and have a daily readership on this site of 500 to 1500, which isn’t too shabby one year in. Our personal blog, MaximumAdventure.net, gets between hundreds of views each day. We believe there are a few keys to our success:
First and foremost, content needs to be great. Without that, any other efforts are wasted. Assuming you have that figured out, here are the tricks:
- Tweet – This is where conversations and connections are happening. Comment, retweet and advertise your work, but don’t do this in clumps. Use BufferApp or another tool to meter your messages.
- Comment – Find the sites that share your interests and participate. Make sure you add value and not just words. LinkedIn is a great place to start.
- Timing – Publish early on weekdays for professional writing, and both weekday and weekend for personal.
- Frequency – Put out content at predictable intervals. We shoot for every other day but more often when we have more to say.
- Solicit – Ask people for their opinions. Tell your friends you have a new piece and ask for their comments to get the ball rolling.
- Provoke – Choose titles that compel to click the link and read further. Take positions that are counterintuitive and defend your view. Agreeing with popular sentiment is boring.
- Use Visuals – Use at least one graphic per article to help people visualize what you’re saying
- Appreciate – Thank those who leave comments. Ask follow-up questions and never ignore your readership’s thoughts.
- Be concise – Yes.
More important than numbers, our success continues to pull many people into our ‘orbit’ that we might never have known. They range from great thought leaders/writers, potential and current customers, to people who love to hike and climb. The value of this connectedness can’t be overstated. It accelerates our own learning about the things that interest us and allows others to easily decide if they want to connect.
We believe that success in the economy of the future relies on developing your Big Voice…the ability to use social media effectively. It takes involvement and practice to become comfortable.
We hope you found this useful and please let us know your thoughts.