Oreo’s branding genius

There are many ways to get your message out, but few as inspired as Oreo’s tribute to 100 years of making really, really (really) dunkable cookies. Much in the style of Google’s famous doodles, Oreo has been putting out a picture of their highly recognizable cookie with a daily theme for the past six weeks.

The theme has followed Twitter trending topics, a remarkable way to ensure the maximum views while appealing to what’s hot in the moment. Rather than trying to be the trending topic, they’re ‘chasing the trending ambulance’ to the scene.

In the recent past, I was part of a conversation about whether anyone could plan a viral video. Many have tried, few have succeeded. This is a brilliant shortcut to solving that problem.

To see the Oreo daily theme, check their Facebook site.

UPDATE:

Yet another outstanding post…

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Categories: Marketing

Author:Jeanne Roué-Taylor

I'm fascinated by disruptive technology and its impact on our world. I manage sales operations for an excellent startup with a unique team of highly experienced data scientists.

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5 Comments on “Oreo’s branding genius”

  1. Mélissandre L.
    August 7, 2012 at 10:43 pm #

    Lush did quite a nice tribute too! http://ow.ly/i/PAm4

    • August 7, 2012 at 10:59 pm #

      Yes, very clever. I liked the simplicity of the Oreo’s one.

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