To be connected you first have to learn to listen

While the fever of the Dreamforce event and the words ‘Connected Enterprise’ resonate across time and social space, spare a thought for the poor iOS 6 users who have no WiFi. Why ? Because the issue actually highlights a big problem for the socially connected business. Just how to listen for the real problems amongst the noise.

There are two problems with the iOS update for iPhone users. When the update became available there was a problem with the call it makes to an Apple webpage as it was down at the time, so appearing to knock out wifi settings and users were unable to connect. However, if you look at the support forums, this was not the actual original issue reported. Users are unable to toggle WiFi on in the first place, but the fact is that the minority with, frankly, the bigger issue to resolve have been completely buried and ignored by the deluge of the majority with a smaller issue to fix.

Herein lies the problem for the connected enterprise and those leveraging the social channels; just how do you listen, prioritise, and make sure the actual problem is fully understood.

Of course, as soon as the Apple webpage problem was fixed, immediately all the major tech sites updated with news of this and the more pressing problem for users with no WiFi ability at all has been buried even further. Why ? Because they didn’t listen to the full story, just the chapter that made the most noise.

To be connected it’s not enough just to reach out and connect, you have to listen as well. And as for the iPhone users with no WiFi ? You have to learn to use your voice in the right way.

Like I wrote in the previous article here on Successful Workplace, a true connection is two-way, you have to listen as well as talk.

Footnote: To resolve the disabled Wifi (ie the one where you can’t even toggle it on and off) then you need to downgrade to iOS 5.1.1, at present there is no fix.

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Categories: Disruption, Future of work, Social / Collaboration, Technology

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

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