Why personal brand matters in the social enterprise

So you know how to use social networks, your Klout score is 64 and you have 1790 followers on Twitter. Your online persona is linked across several platforms and is all but defined now. Or is it ?

Consider how that personality would or should transfer within your organisation.

Does it ?

While businesses are considering moving towards a more collaborative and engaged environment internally just how do you want to be perceived on the inside. A collaborator? Office joker? Productivity star? Thought leader?  Just as your online personality can be found easily with a search so will your internal corporate personality if the company employs tools like Yammer, Chatter or other such collaborative task management and networking software.

If you blog about your field of interest should your employer know about it, and should they leverage it ? 

Do you want to expose your external identity to the inside culture and be known as the go-to-person for opinion and advice or are you merely interested in doing a job and those two personalities should never cross ?

Of course the question depends on just what industry you work in and how you want to be perceived in the organisation but the lines are getting blurrier and in the social context of today it’s getting harder to take off the mask and adopt your other identity.

Which is why, now more than ever, your personal brand matters. It’s your personal IP that cements your identity in a digital and social age. It’ll evolve as you grow but it will always stick with you and eventually morph into your professional brand. Employers may be assessing your Klout score for particular outward facing roles but with that carries the weight of expectation that internally you’ll have the same clout.

Personal branding. Probably the most important internal marketing you’ll ever do without realising it. Just don’t make it a gaudy flashing neon banner.


Tags: , ,

Categories: Social / Collaboration

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

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  1. The next tweet you make may cost you your future job | Successful Workplace - April 8, 2013

    […] Personal brand in the social enterprise […]

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