Big Data – big market or just big marketing?

It is not hard to understand why Big Data has captured the imagination of journalists, bloggers and corporations. It is easy to understand and compelling. It is a wonderful marketing buzz word. But it needs people to dig behind it to understand the implications. EMC has done a great job with this video.

The real question is what businesses, generating real revenues because they are delivering value, will coalesce around big data? I can see a number of opportunities, but none of them will be quick applications flung together in a few nights of feverish programming by  undergrads fueled by Red Bull in a loft in Silicon Valley.

Sure, the platforms that are now available make it easier to bring applications to market quickly. But these are programming and delivery platforms, such as Apple, Salesforce.com, Ruby on Rails and Amazon EC2. The applications required to process and make sense of big data are large and complex. They have had many years and millions of dollars of R&D poured into them. So, they are not offered free.

Don’t be fooled by the Big Marketing. You need to look beyond Big Data for the companies who are going to make it Big.

Advertisements

Tags: , , ,

Categories: Data Analytics / Big Data

Author:Ian Gotts

Founder of Elements.cloud, tech advisor, investor, speaker and author. Runs on Duracell. Based in San Francisco and in a 747. Elements.cloud, is the business analysis app designed to support Salesforce #AwesomeAdmins. 100% cloud, it is tightly integrated into Salesforce. Use the free core capabilities to capture business processes and embed them inside objects, with single sign-on.

Subscribe to the blog

Subscribe and receive an email when new articles are published

Trackbacks/Pingbacks

  1. Big Data – big market or just big marketing? | Data Analytic Daily | Scoop.it - October 13, 2012

    […] It is not hard to understand why Big Data has captured the imagination of journalists, bloggers and corporations. It is easy to understand and compelling. It is a wonderful marketing buzz word. But…  […]

  2. Big Data – big market or just big marketing? | Analytics for the CMO & CIO | Scoop.it - October 13, 2012

    […] It is not hard to understand why Big Data has captured the imagination of journalists, bloggers and corporations. It is easy to understand and compelling. It is a wonderful marketing buzz word. But…  […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: