In Social media, brains defeat budget, creativity trumps cash

There’s very good news on the social front for some companies…social media is unlocking the creativity of marketing. There are many great ways to place product, and below is a brilliant example.

Coke is teamed up with the latest 007 Bond film, Skyfall.  They realize they need to get the public to be the stars to really get promotion going. So they’ve taken a page out of ImprovEverywhere‘s playbook. Marketers should take note of the ways ImprovEverywhere has stretched the limits of creativity and adopting the public to be the stars.

Before you click <play>, think for a moment…how much effort and cost did this really require?  And it is has over 6 million hits and climbing. But can it reach the 24 million hits that RedBull got with the brilliant BMX rider, Danny MacAskill video ?  Social media gives us all new ways to get the message out that aren’t about budget and are even more effective than old school advertisements and press releases.


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Categories: Gamification, Marketing, Social / Collaboration

Author:Ian Gotts

Founder of, tech advisor, investor, speaker and author. Runs on Duracell. Based in San Francisco and in a 747., is the business analysis app designed to support Salesforce #AwesomeAdmins. 100% cloud, it is tightly integrated into Salesforce. Use the free core capabilities to capture business processes and embed them inside objects, with single sign-on.

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One Comment on “In Social media, brains defeat budget, creativity trumps cash”

  1. October 29, 2012 at 11:58 pm #

    Coke has made an excellent Skyfall advert. I watched it on YouTube because it was linked to the above viral video. The “making of” video was just as interesting and had received 146,000 hits.

    Interestingly last night I was watching a recording of the highlight of the weekend’s rugby in the UK. The advert was played during one of the commercial breaks. And guess what? I fast forwarded straight through it. Ads don’t work and more.

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