Why you shouldn’t quit social media in 2013

Creepy cabinOne of the most popular blogs today on Forbes is 3 Reasons You Should Quit Social Media in 2013. The reasons were listed as, 1) Harm to self-esteem, 2) Your blood pressure will thank you, and, 3) Online is no substitute for offline. Good arguments were made for each that are something to think about.

But before you walk away from Facebook, disconnect from your Twitter stream, and take your resume off LinkedIn, here are three compelling things to think about. Equally compelling.

3 reasons NOT to quit

Like horseless carriages met with resistance in the early 20th Century, people will continue to move to social media for the benefits and like most new technologies or paradigms, learn to mitigate the downside. Here are three good reasons to get or stay connected:

Connectedness: Those who back away or fail to adopt in the first place will become like Aunt Edna, bless her heart, who lives in Florida and has mostly lost touch with the family. The same goes for work. Already, people who aren’t on LinkedIn face challenges in knowing others’ backgrounds and in letting their own be known. It is the “new DMV”. Everyone has to go there.

Knowledge: The social media-savvy people know what’s coming next and are years ahead of those who digest information only from sources that have long times to market, like books. As times change quickly, publishing, printing and selling cycles don’t meet the need in the way social media does.

Future-proofing: Social media is moving quickly into the enterprise and this fundamentally changes how work gets down. Those who don’t understand and become comfortable could find themselves on the outside looking in as work is done more collaboratively and management is less formal.

The resistance will always be there and the temptation to turn back the clock to a simpler time is very strong. The reality, however, is that for many people who have long careers ahead and aren’t nearly ready to retire, the business aspects alone of social media are a compelling reason to stay connected.


Categories: Future of work, Social / Collaboration

Author:Jeanne Roué-Taylor

I'm fascinated by disruptive technology and its impact on our world. I manage sales operations for an excellent startup with a unique team of highly experienced data scientists.

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2 Comments on “Why you shouldn’t quit social media in 2013”

  1. January 2, 2013 at 10:43 am #

    Surely the most compelling (business) reason is you can build relationships at scale. Well executed you can drive far better awareness than $,000s thrown at PR. But it takes time for momentum to build so if you started in 2012, 2013 is WAY too early to quit

  2. January 4, 2013 at 8:04 pm #

    One of the three social media mentioned still has a webpage for Basil Fitze, my friend who has been dead for four years. The family has asked them to take down the webpage. They have not done so. All photos submitted to this medium and everything you say becomes their property. Someone is collecting information on everyone who submits a page. Question timer: who needs all this information and to what use are they putting it? This social medium company has still to meet the concerns of the Canadian Privacy Commissioner.

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