Monty Hall was a great marketer

94868733Maybe most readers aren’t old enough or American enough to watch Monty Hall on Let’s Make a Deal. Watching the clip below, it’s amazing to look back forty years and see how wonderfully awkward the marketing was as Jay Stewart announced products in an incredibly corny voice.

Carol Merrill was for 14-years the model who’s flourishes were the perfect complement to Monty’s plaid blazers and Jay’s voice. I grew up on Let’s Make a Deal but I’d completely forgotten the directness of its pitches.

Built-in commercial

Let’s Make a Deal didn’t need commercials to be successful. It was a commercial from start to finish. But we forgave its crass marketing because it was entertaining for its contestants in costumes, Monty’s salesman appeal and the ‘zonks’ that left contestants with goats instead of new cars.

What’s remarkable about this show was the sheer level of promotion that was simply built-in, the costumes the audience wore in hopes of being noticed, the ‘speed round’ at the final credits and most of all, the excitement of taking a chance on the unknown. The show was fascinating enough in its psychology to produce scientific uproar over the contestant’s benefit of switching doors and ‘making a deal’, aptly known as the Monty Hall Problem (Mathematically and counter-intuitively, they should always switch).

Complex psychology, a model who was never just ‘Carol’, goats, cars, giant boxes of Shake ‘N Bake and Monty’s fast-talking, deal-making banter. It was Monty Hall’s creation and he was a great marketer. I can only hope to be that creative.

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Author:Chris Taylor

Reimagining the way work is done through big data, analytics, and event processing. There's no end to what we can change and improve. I wear myself out...

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One Comment on “Monty Hall was a great marketer”

  1. January 6, 2013 at 4:49 am #

    Where in the world????….LOL OTF…how I remember

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