The Internet is actually a small village – are you ready for that?


The Internet is an enormous small village. Reputation is earned and influence depends on that reputation.

If you follow SuccessfulWorkplace, you know we’ve been actively engaged in creating an online reputation for just shy of two years. It has made a significant difference in how we see ourselves, how others see us, and brought professional opportunities and great connections. Thanks to our writing and reaching out, we have a significant network both online and in-person that wouldn’t have existed otherwise.

End of gatekeeping

And that network is a new form of currency. It gets your questions answered, connects you to key people, but more than anything else, creates influence. Influence is powerful but elusive unless you start thinking about it right now. Influence isn’t about appointment by a gatekeeper. The gatekeepers are fading and the self-starting are taking over (just ask the music or newsprint industries).


The Internet is a small village

Online reputation is becoming like reputation once was in the small village: Everyone quickly understands who the rascals and thought leaders are. Even in a world of 2 billion people connected by one system, we end up in our groups and having (sometimes) long-distance conversations as though we’re neighbors. Some people rise to positions of influence while others mumble on in obscurity.

In a relatively short time, and starting from scratch with nothing but a WordPress account, we are now running conference tracks for Cloud Connect and a big data workshop at InterOp, speaking at analyst conferences, and being asked to review books on a variety of topics.

We’ve met and interact with today’s thought leaders not as groupies but as individuals with our own content to back our reputation. And by the way…content remains king.

Online reputation is your resume

For those who’ve created a reputation online, there’s a chance to stake a claim to your creativity and productivity. For those who haven’t, they will quickly become more and more of an enigma, like a CV with little detail. Expectations are changing and within some industries, online reputation will matter more than all of the references you can muster. Resumes can be a favor, but your online reputation is your portfolio of thoughts and efforts and no one but yourself can ‘do you a solid’.

Write something, anything

We know lots of people who’d love to start creating their online reputation. They are genuine in their desire and understand the benefit. But they don’t put finger to keyboard (the new pen to paper). It takes effort over time for influence to happen and it takes learning the in’s and out’s of the new paradigm. If you want an online reputation in anything less than six months, you should have started months ago.

Why it matters

An excellent article in TechCrunch this weekend gave us 10 Reasons Why 2013 Will Be The Year You Quit Your Job. It succinctly points out what’s changing about the world, which includes the nature of employment and the risks of not changing alongside it. Are you ready?


Are you in Control of your Online Reputation? – Dorie Clark, Forbes



Categories: Social / Collaboration

Author:Jeanne Roué-Taylor

I'm fascinated by disruptive technology and its impact on our world. I manage sales operations for an excellent startup with a unique team of highly experienced data scientists.

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  1. If you’re a loser online…you’re just a loser | Successful Workplace - March 31, 2013

    […] have a positive (or negative) influence on your professional bearing. Jeanne Roué-Taylor’s post, The Internet is actually a small village – are you ready for that? sums it […]

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