Tesla punches NY Times in their Internet of Things

Tesla Model SThe results are in. Elon Musk has posted a damning response to the NYT test drive report by John Broder which basically points out one glaring fact: it was all a lie.

In his blog post, A Most Peculiar Test, Elon lays out counter-arguments for each point that Broder brought up in his review after examining in detail the car’s logs;

Here is a summary of the key facts:

  • As the State of Charge log shows, the Model S battery never ran out of energy at any time, including when Broder called the flatbed truck.
  • The final leg of his trip was 61 miles and yet he disconnected the charge cable when the range display stated 32 miles. He did so expressly against the advice of Tesla personnel and in obvious violation of common sense.
  • In his article, Broder claims that “the car fell short of its projected range on the final leg.” Then he bizarrely states that the screen showed “Est. remaining range: 32 miles” and the car traveled “51 miles,” contradicting his own statement (see images below). The car actually did an admirable job exceeding its projected range. Had he not insisted on doing a nonstop 61-mile trip while staring at a screen that estimated half that range, all would have been well. He constructed a no-win scenario for any vehicle, electric or gasoline.
  • On that leg, he drove right past a public charge station while the car repeatedly warned him that it was very low on range.
  • Cruise control was never set to 54 mph as claimed in the article, nor did he limp along at 45 mph. Broder in fact drove at speeds from 65 mph to 81 mph for a majority of the trip and at an average cabin temperature setting of 72 F.
  • At the point in time that he claims to have turned the temperature down, he in fact turned the temperature up to 74 F.

Elon goes on in more detail in the blog post but what struck me most about this whole affair is just how criminally stupid Broder could be in thinking that something as technically advanced as the Model S, and someone as technologically savvy as Musk, would not have the means to record every single bit of information about the car and it’s performance.

We are truly entering an era of the Internet of Things where everything is quantified, connected and logged for analysis, whether in real-time or for future reference. Data is becoming more open and accessible and the ability to hype a claim or a product is becoming a practice of a bygone age.

And what this means for journalism, advertising and product marketing is very simple: you can’t fake it anymore.


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Categories: Data Analytics / Big Data, Featured, Information Technology, Internet of Things

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

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3 Comments on “Tesla punches NY Times in their Internet of Things”

  1. February 14, 2013 at 9:17 am #

    Another lying “reporter” caught red handed. 1) I love logs 2) I love the internet / social media! 🙂

  2. February 19, 2013 at 5:49 am #

    I welcome the day when we don’t have to rely on “reviews” of items we want to buy, rent, lease, or borrow. We can rely on interpretations of real analysis. That is what matters. The facts. Not a jaded reporters grab at a headline. Well, I guess he’s getting his headline, but probably not the one he wanted.


  1. Machine data drives security for the Internet of Things | Successful Workplace - February 28, 2013

    […] you haven’t followed the Tesla vs. NY Times story, you’ve missed the first mainstream accounting of machine data. The venerable NY Times […]

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