Russian meteor strike proves the networks are old news

meteorEarly this morning the news broke that a meteor had streaked across the sky near Chelyabinsk, Russia and within minutes it was trending and video footage posted on YouTube (see below) went viral. People immediately followed the reports as fresh updates came in over Twitter and the social websites quickly took hold and posted up articles.

However behind the scenes there were a lot of comments being made over Twitter about the fact that the big news networks weren’t picking up the story at all. CNN, NBC, Fox News were all silent and 2 hours after the story broke CNN’s own ‘breaking news’ Twitter account posted a rather poor and misinformed bulletin:

@cnnbrk Meteor blast injures four in southern Russia #cnn

Two hours previously it was already confirmed over the local Russian newswires that over 100 people had been injured by the blast wave of the passing meteor as it blew out windows.

So as social media tightens it’s grip as a channel for real-time news and information updates is there really a place for large, cumbersome and frankly, biased networks anymore ? What information do they really provide that we can’t get at our fingertips elsewhere ? What does it mean for business when the news isn’t the latest source?

Is it high time for one more asteroid strike to take out another set of dinosaurs ?


BBC’s late report:



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Categories: Disruption, Journalism, Social / Collaboration

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

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3 Comments on “Russian meteor strike proves the networks are old news”

  1. zbigniewsieraj
    February 15, 2013 at 7:37 am #

    Reblogged this on zbigniewsieraj.

  2. February 16, 2013 at 9:59 am #

    There’s a fascinating story behind what happened. Maybe the news media’s role is not to break the news anymore…they don’t the mechanisms in place nor the incentives to tell what’s happening right now. Newspapers always told us yesterday’s news, and online newspapers, it would appear, tell us what happened a few hours ago.

    If we want to know what’s happening…that will take new sources with new filters. That’s the appeal of Twitter and Facebook.


  1. Now it’s NY Times versus Tesla owners | Successful Workplace - February 16, 2013

    […] saw the same thing just yesterday with the meteor that streaked over Russia, injuring scores as it traveled across the sky at 40,000 mph. The facts were gathered by witnesses […]

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