If you consider that big data involves high volumes, velocity and variety of data, you have to believe that information is coming at us and changing too fast for mere mortals to be a key step in making big data work. Outcomes need to be automated. This means big data needs to impact our world in ways we don’t need see as steps in a process…it just changes things. It just happens.
In a GigaOM story today, Gracenote, known for creating, consuming and analyzing billions of data points for music, video and auto systems, announced that it created a hack for the Ford OpenXC platform. OpenXC is Ford’s way of exposing the internal working of the vehicle to apps and devices through an open source coding standard and is meant to spur innovation. It did.
Gracenote’s hack allows the entertainment system of the car to respond to the manner in which the car is being driven and to feed music choices accordingly. At a simple level, that means active windshield wipers trigger the type of music most people love on a rainy day. Faster speeds trigger music that correlates to the open road and freedom. It happens without the driver thinking about it. It just happens.
It just happens
This is big data beyond the hype cycles that sound so much like better ways to do marketing. This is big data as a way to make our lives more fun and convenient that harkens back to those mixed tapes your girlfriend gave you in 10th grade with names like “happy music” and “mellow moments.” Your car is now better at sensing your mood than your partner.
We spend a great deal of time in our cars and the environment is sorely lacking for personalization and creativity. It’s about time that changed. It’s about time a Monday commute stirs up REM’s Everybody Hurts and driving the PCH on a Saturday gives us the Beach Boys’ Surfin’ U.S.A. I’ve got big data in my car and not a care in the world.
No flipping through the iPhone, no playlist…it just happens.