Are you ready for the Quantified Enterprise ?

quantified-self-452x301In September I wrote an article about The Social Business Equation. In it I explained how trust and transparency will likely be the new currency in this connected age as consumers and corporates engage with each other on deeper levels than before.

Living in a cynical world you’ll begin to question just why businesses are being friendly and socialising with you. It’s at that critical point that the transparency of the connection and engagement is perhaps the most important factor in the equation.


Om Malik at GigaOM recently wrote about Data Darwinism and the Future of Work where he explains his thoughts about the future of a quantified society as we move to consume and generate more personal data than ever before, where services and employment become more ‘on-demand’ and those with reputation as a measure of that quantification will become king.

In the industrial era, labor unrest came when the workers felt that the owners were profitting wrongfully from them. I wonder if in the connected age, we are going to see labor unrest when folks are unceremoniously dropped from the on-demand labor pool.

What are the labor laws in a world where workforce is on demand? And an even bigger question is how are we as a society going to create rules, when data, feedback and, most importantly, reputation are part an always-shifting equation?

A Quantified Enterprise

There’s a lot of talk of reputation, quantification, transparency and trust. But this is all been from a consumer generated perspective and it got me thinking. Where we are now moving towards a hypothesised “Quantified Society” will we also see a “Quantified Enterprise” ? A organization built on all of those concepts but both consumer and employee has access to that transparency and reputation ?

  • Would it mean an organization is only as good as the sum of its collective employee reputation ?
  • Would it mean that consumers could very well choose who they deal with on the inside based on individual employee quantification ?
  • And vice-versa, will companies choose just who they want as a customer based on their transparency and reputation ?

To a certain extent some of this already happens, life insurance companies rate new business based on personal risk factors but what if they took into account a lot more quantified data ? Or vice-versa, rejected applications based on the lack of ? Om’s vision of data-darwinism may very well come true.

But this also translates from the inside. Should you open your internal network to the consumer ? In an article from August last year, Should you open the door to your internal social network, I wrote about the idea that using the knowledge capital built up from using enterprise social networks and letting consumers and clients have access.

What better way to promote the intellectual capital you have than exposing that to the client to get access to directly ?

This would add credence to the second point I made above but there are ramifications too numerous to go into detail here.

Transparency, reputation and fair play

It could go either way, and each point has its own impact on society and the future of work itself. As Om asks, “Does human decency and sense of fair play shift to the online realm as well ?” but the sticking point I have with this is that as we are all becoming hyper-connected coupled with the emergence of the Internet of Everything, the sense of fair play diminishes as we relinquish the human side of business and personal lives to generated data.

Only time will tell whether the age of quantification will lead us down a better future or a more divided one.


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Categories: Data Analytics / Big Data, Disruption, Future of work, Innovation

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

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  1. Data and connectedness create a reputation Wild West | Successful Workplace - March 18, 2013

    […] Priestley wrote his own response to Malik’s piece, Are you ready for the Quantified Enterprise. He takes the idea one step further to the workplace, where data and connectedness allow for a […]

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