Life is but a stream and the enterprise needs to dive in


Salesforce CEO Marc Benioff announced last week that Chatter will become the de-facto front end of Salesforce going forward. In a statement Benioff talked about the rise of how people are connecting and the use of platforms like Twitter and Facebook, all of which are based on streams of user activity. He then went on to say that Chatter will become the primary interface into Salesforce. He called it a significant step that other companies will follow.

Turn on the tap

And he’s right. While there will be many skeptical of the transition into an enterprise context I’ve seen this shift in startups and how they create enterprise-class applications to handle workflow and user activities. No longer are they based around ‘forums’ or ‘projects’ but streams of actions that people can subscribe to, add value to then dip out when input is no longer required.

Data flows and integration channels

Right now everyone is talking Big Data. And it’s piling up fast from all sources; mobile and social being the most quoted right now from a consumer standpoint. People using Facebook and Twitter on a regular basis understand how the stream works and those same people also work in organizations, so it’s not a massive leap of faith to bring that interface and presentation of data and turn it into actionable processes and activities for users.

But for this to happen means treating data and integration with new goals in mind. It’s no longer about cases and batches, it’s real-time, right time activity streams that people can choose to become part of.

Sink or swim

So, will the Salesforce vision come to fruition ? Most definitely.

But success over your competitors will depend on whether you choose to dip that toe in or dive straight in.


Tags: , , , , , ,

Categories: Data Analytics / Big Data, Social / Collaboration

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

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