To me, hashtags were useful at the beginning of Twitter’s life, it was a way of tagging subjects and immediately track trending topics.
Rightly so, both Ben (@benjaminellis) and Anne Marie (@smartco) state that they can create focus and filter out the noise. But to me in a bid for that filtering mechanism people have also created so many variants of the same thing it’s hard to stay on track with which is the right one. It’s almost like a mini competition to find the best and most popular to use for any given subject.
Now with Twitter, Instagram and Facebook all touting #tags it’s getting a little out of control and noisy again. What’s more, finding the time to create a hashtag that’s meaningful yet within the confines of character limits (in Twitter’s instance) can become a bit of a chore.
But just how relevant is it all anyway ? We all know search capabilities have gone far beyond where they were in 2007. Searching on a hashtag reveals the same results as searching without one so the point of it has become a little less important and more of a psychological effect. Indeed, I see less tagging from savvy users and more from newcomers and the abstract.
So, I say that the original use case for the hashtag is no longer valid, that it doesn’t in fact create focus and filters, and with the evolution of search stepping up there’s very little point in it. #Byebyehashtags