Will we see a ‘Facebook Phone’ for the enterprise ?

Courtesy of @evleaks

Courtesy of @evleaks

So it’s expected that Facebook will unveil a not very well kept secret at their event today; a Facebook ‘phone’ manufactured by HTC with deeper integration with Google’s Android OS. What it promises is more ‘ambient alerts’ and an accelerated social life. All well and good for the consumer market but it presents its own opportunities and headaches for the enterprise.

Opportunity knocks for enterprise social

Look at the enterprise social landscape: TIBCO Tibbr, Salesforce Chatter, Jive Software to name a few seem to dominate but they are still firmly planted within the confines of an enterprise context. If you’ve read my previous Successful Workplace post about streams you’ll see there’s an increasing move towards an always-on/ constantly updating stream of ambient information for users to subscribe to. So my question to these vendors is: If Facebook can negotiate and develop with Google and HTC then why can’t you ?

Doesn’t it make sense to broker tighter integration with OEMs and support your drive for the enterprise ? You could certainly learn a thing or three from how the consumer market operates. Like I’ve said many times before, partnerships and collaboration will be king in business in these times.

An app is not an integrated enterprise experience.

Will a Facebook phone bring more BYOD headaches ?

In striking a deal with Google and HTC and creating a more integrated social experience for users will this be harder to control for the enterprise operating a BYOD policy ? How will MDM/ EMM/ MAM solution providers cope with something deeply integrated into the phone and forming part of a users ambient social intimacy ?

It’s something I’ve discussed before with others; why there isn’t a way to create different user profiles in a mobile OS natively to counter these issues.

Consumer phone – Enterprise impact

The Facebook phone will be a watching brief for the consumer market, the HTC phone itself is nothing to write home about but then it’s not supposed to be. However the challenge is for how the enterprise market takes to creating opportunities and ideas of its own in the same way.

Who’s going to be the first enterprise vendor to take the lead and create a full experience for the organization that doesn’t stop at just an app ?

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Categories: Information Technology, Mobility, Social / Collaboration

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

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