Analytics need for speed can cause you to crash and burn

Analytics crash and burnIf you’ve missed it, analytics have been undergoing a shift for the last several years. Where before data was collated, cataloged and mined today it’s reacted upon in some sectors in real-time and in-stream. Technology is allowing us to harness big data and understand it in milliseconds but will this quest for speed be your ultimate undoing ?

Take Complex Event Processing. The goal of CEP is to identify meaningful events (such as opportunities or threats) and respond to them as quickly as possible. Large software companies such as TIBCO and Software AG are making a big play in this space right now with acquisitions aplomb and Software AG’s own Ivo Totev states that “CEP is an important capability helping customers detect important events and information that are critical to fast and accurate business decisions.”

Both TIBCO and Software AG now join the ranks of SAP and Oracle with similar offerings and their new acquisitions compliment their real-time monitoring and analytics capabilities.

But for every silver lining there is a cloud

Real-time monitoring, predictive analytics and complex event processing require streams of data and algorithms to look for patterns and correlations. Right now the world of FX and trading perhaps has the most sophisticated and fastest software in order to deal with this. It makes perfect sense to go after players in this space as acquisitions and offer customers a suite of solutions that mean their businesses can respond faster to events taking place.

But speed isn’t everything

At 1:07 p.m. on April 23rd, the AP Twitter account was hacked and wrongly reported that there had been two explosions at the White House and Obama had been injured. Seconds later, major US stock indexes started to crash. They were down 1 percent by the time the tweet was publicly identified as a result of a phishing attack three minutes later. In the quest for speed, trading algorithms have been designed to respond to events faster than anything thought possible before and these solutions are now entering the real business world and will power analytics and decision making.

“CEP is an important capability helping customers detect important events and information that are critical to fast and accurate business decisions.”

Accurate. Business. Decisions.

Automation and reacting at the speed of thought through event processing brought about the stock fall in April. While the market recovered quickly, entrusting critical business decisions in your organization on analytics of the type offered by real-time and CEP has to be approached with caution, a business does not recover from a wrong turn like the stock market.

It’s an extreme case cited above yet these are extremely competitive times and they require extremely sophisticated measures to stay ahead.

The quest for speed can either take you in front of the competition or into a brick wall faster than before.


Tags: , ,

Categories: Data Analytics / Big Data, Patterns / Rules / Events

Author:Theo Priestley

"I had more creative ideas from Theo in 6 months than I have had in 6 years from most people." Theo Priestley is one of the most recognised independent technology industry influencers and evangelists, ranking in the Top 100 thought leaders across Virtual/ Augmented Reality, FinTech, Artificial Intelligence, Big Data, Internet of Things and future trends. Theo has written insights for Forbes, Wired, The European Magazine, Venturebeat to name a few, and has been interviewed for many online publications including the BBC on his thoughts on technology and the future. A regular paid keynote speaker and panelist at conferences and events, Theo is engaged for his forthright views and isn't afraid to challenge conventional thinking and the marketing hype surrounding the industry when presenting, never pulling punches to get the message across on how technology can be applied to improve business and the customer experience. He has also successfully organised and run TEDx and Ignite events. Highly active across social networks, he sits in the Top 1% for social media engagement on Kred and Klout and is constantly sharing articles and his analysis that he feels his audience would be interested in. Theo is also active in the startup community, mentoring within UK and US accelerators and sits on a number of advisory boards. Former VP and Chief Technology Evangelist at a Top 25 European enterprise software company with a career spanning both innovation strategy and delivery of software and business change in Financial Services, and as an independent technology industry analyst. Follow Theo on Twitter @tprstly or connect here directly for constant insights on tech and marketing trends. • Top 1% Influencer on Kred (915) • Top 1% Influencer on Klout (70+) • 12,000+ Followers on LinkedIn • 13,000+ Followers on Twitter • Recognised Top Influencer in AI, Virtual/ Augmented Reality, Fintech, IOT and Wearable Tech, Big Data and Analytics.

Subscribe to the blog

Subscribe and receive an email when new articles are published

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: