The challenge of managing more data across nearly every sector of the market has companies scrambling as business picks up without a corresponding rise in hiring. We’re doing more with less and in a more complicated environment. Welcome to 2013…it won’t get better.
The solution comes down to information efficiency and organizational productivity. We’re going through a sea change from a labor-intensive, industrial-age economy into a post-modern, connected, collaborative enterprise where companies will rely on cost-effective solutions that can handle a high volume, velocity and variety of both transactional and event-based data.
Competitive applications that will succeed will be bought, built or rented (SaaS) and will overcome data growth and complexity by delivering extreme value as their differentiator, not incremental benefit.
You heard this last week when TIBCO CEO Vivek Ranadive talked about the company’s 3 big bets:
- Integration – “Whether it’s Cloud Bus, our new integration platform as a service offering, or our latest release of FTL, Faster Than Light, with in-memory persistence for guaranteed delivery, or the addition of StreamBase to our event processing portfolio…”
- Analytics and Big Data – “…we are going to continue to build our franchise in analytics and expand our ability to extract actionable insights from big data.”
- Cloud – “We’re going to give our customers the choice of using our IP on premise or as a cloud service.”
Because I know TIBCO best I use them as my example, but the same message is resonating across the technology landscape. The ability to deliver extreme value in the form of speed, flexibility and simplicity is driving the new market for software and hardware. The modern platform is both loosely integrated and tightly coupled in a way that allows customers to build on fast success without painting themselves into a technology corner or putting enormous risk in a monolithic, all-or-nothing system like some of the well-known ERP’s.
Extreme value across industries
Vivek explains his thoughts in the video below, where he talks about the best of times and worst of times. For those stuck in the last century of technology and practices, it is the worst of times. Those living in the best of times are delivering extreme value. His examples are Apple and Hyundai, companies that moved the customer expectation needle by creating products and services that bring extreme value, whether that’s the iPhone or a 10-year vehicle warranty.