PC users, can YOU drive over your laptop?

TIm CookApple has been taking its share of criticism recently over a lack of new products. Maybe in answer to that criticism, but I’ll bet for other reasons, Apple’s Tim Cook came out last week and essentially said, “Hey, just you wait.”

In their most recent earnings call, Cook said:

We are really excited about the upcoming releases of iOS 7 and OS X Mavericks.We are laser focused and working hard on some amazing new products that we will introduce in the Fall and across 2014.

“Amazing” is a big word. But there’s a very compelling reason I believe Tim.

Indestructible Apple

You see, yesterday, my husband left his work backpack in the driveway when we loaded our car. I had no idea, even when I heard the crunch as I backed out of the garage. Inside was my MacBook Air. Only hours before, I made a concerted effort to back up everything to DropBox, not realizing how urgent that need really was.

I hurried inside and opened my bag, immediately spotting the crushed tube of toothpaste and the bent sunglass case. I pulled out my MacBook Air and opened the cover. It instantly turned on, waiting for my password like nothing ever happened. Just another day in Mac Land.

Before you think the car missed it or some other excuse for how it survived, the aluminum case is bent up on the right side and rocks from side to side rather than lying flat, but it is otherwise completely functioning. Oh, and a tiny screw fell out of the case just now.

More importantly, screen’s fine…keyboard good…all systems up and running. It makes me want to buy Apple stock knowing that whatever’s coming, if Tim Cook thinks it’s amazing, it must be. Laptop

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Categories: Innovation

Author:Jeanne Roué-Taylor

I'm fascinated by disruptive technology and its impact on our world. I manage sales operations for an excellent startup with a unique team of highly experienced data scientists.

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3 Comments on “PC users, can YOU drive over your laptop?”

  1. July 29, 2013 at 7:45 am #

    Panasonic, for years, has had a Toughbook. For me it always has been the best of the best and the one at the link below is not a tablet, but a convertible laptop.

    http://www.panasonic.com/business/toughbook/fully-rugged-laptop-toughbook-19.asp

    I wish I could justify one of these. Next best is a tablet with a pen.

    I have seen references to the havoc that tablets are apparently wreaking on laptop and desktop sales.

    All we need really IMO is a tablet, w/ pen and built in phone.

  2. September 26, 2013 at 2:03 am #

    Although it’s quite a long time we haven’t really heard any innovative news from Apple but that doesn’t mean they are sleeping, I strongly second Tim words that they are behind some big ones. We have to wait for next year. I hope they don’t disappoint.

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  1. 2014 APPLE MAC OS X LAPTOP - July 29, 2013

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