Archive | November, 2013

Customer engagement requires knowing your crowd

How well do you know your customers? While most brands would say they know their ideal shopper, how many can break down their customer engagement into finely tuned segments based on analytics? Some can, but too many are still behind the curve when it comes to having the loyalty platform to gather data, visualize and discover patterns of people […]

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Internet 3.0 and the rise of the gatekeepers

The Internet is in danger and if 1.0 was its dawning, 2.0 was the creation of apps, 3.0 may go down in history as the rise of the gatekeepers. What has made the Internet so amazingly innovative is its opportunity for all. Anyone, yours truly included, can create a presence, draw attention and find journalistic […]

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CIO: take a lesson from Speedy Gonzalez

Do you remember Speedy Gonzalez, “The fastest mouse in all Mexico?” He never lost to his nemesis, Sylvester, known south of the border as El Gringo Pussygato.  He was hero to his mouse compatriots because he was smarter and faster than the competition guarding the cheese factory. If Sylvester wasn’t tricked into consuming large amounts of […]

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How much should we really expect privacy?

Derrick Harris wrote up a great piece for GigaOm today, Pondering Privacy, Part 2: Let’s get over ourselves already. In his article, he argues the following: While the work privacy advocates do to highlight the tactics and implications of online data collection is commendable, it’s a little misleading. No, it’s not ideal that companies and […]

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One man’s trash is another man’s big data

In 2012 the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens when someone takes out the trash. By attaching transmitters to over 3,000 pieces of rubbish they were able to track where that item went, whether they went to the correct recycling facility or not, and how far […]

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3 reasons loyalty programs aren’t an option

If you happened to be at TUCON 2013, TIBCO’s user conference, you heard about Turning Customers into Fans from Head of Client Technical Services Wen Miao. In Miao’s words, “It is no longer acceptable to have only a transactional relationship with customers.” He’s absolutely correct. We are in an age where we can use our loyalty platform as the […]

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