Tag Archives: Feature

Customer engagement requires knowing your crowd

How well do you know your customers? While most brands would say they know their ideal shopper, how many can break down their customer engagement into finely tuned segments based on analytics? Some can, but too many are still behind the curve when it comes to having the loyalty platform to gather data, visualize and discover patterns of people […]

Continue Reading

Internet 3.0 and the rise of the gatekeepers

The Internet is in danger and if 1.0 was its dawning, 2.0 was the creation of apps, 3.0 may go down in history as the rise of the gatekeepers. What has made the Internet so amazingly innovative is its opportunity for all. Anyone, yours truly included, can create a presence, draw attention and find journalistic […]

Continue Reading

CIO: take a lesson from Speedy Gonzalez

Do you remember Speedy Gonzalez, “The fastest mouse in all Mexico?” He never lost to his nemesis, Sylvester, known south of the border as El Gringo Pussygato.  He was hero to his mouse compatriots because he was smarter and faster than the competition guarding the cheese factory. If Sylvester wasn’t tricked into consuming large amounts of […]

Continue Reading

How much should we really expect privacy?

Derrick Harris wrote up a great piece for GigaOm today, Pondering Privacy, Part 2: Let’s get over ourselves already. In his article, he argues the following: While the work privacy advocates do to highlight the tactics and implications of online data collection is commendable, it’s a little misleading. No, it’s not ideal that companies and […]

Continue Reading

One man’s trash is another man’s big data

In 2012 the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens when someone takes out the trash. By attaching transmitters to over 3,000 pieces of rubbish they were able to track where that item went, whether they went to the correct recycling facility or not, and how far […]

Continue Reading

3 reasons loyalty programs aren’t an option

If you happened to be at TUCON 2013, TIBCO’s user conference, you heard about Turning Customers into Fans from Head of Client Technical Services Wen Miao. In Miao’s words, “It is no longer acceptable to have only a transactional relationship with customers.” He’s absolutely correct. We are in an age where we can use our loyalty platform as the […]

Continue Reading

Leveraging Silicon Valley — from wherever you are

In business, volatility used to be more limited to the realms of finance and high tech. But as the tech wave has continued to sweep the globe, the environment for all organizations, including non-tech ones, has shifted from stability and predictability to rapid, unpredictable change. Innovations like Amazon price checks, or changes to healthcare or […]

Continue Reading

When another 2 billion join the connected world

We’re in Peru on vacation and enjoyed Machu Picchu just today. What struck us throughout this trip is the level of connectedness, even in the more remote areas of the country. We bought local rail tickets from an iPhone, texted from the Incan ruins and made it back in time to catch the World Series (in […]

Continue Reading

Loyalty marketing and picking pumpkins for Halloween

Would you associate loyalty marketing with Halloween? You will when you finish reading this. When we were kids we headed each October to the local farms to find the perfect pumpkin for Halloween. The biggest constraint was the size of the pumpkin…it was a rule that we had to be able to carry our choice […]

Continue Reading

Snowden told us things we should have already known

Snowden’s stories of a far-reaching NSA shouldn’t come as much of a surprise to anyone working with Big Data. We’re entering a new age and the technology and techniques of the past won’t hold up. Just reading the headlines is all the evidence we need. German Chancellor Angela Merkel’s cell phone was being monitored by […]

Continue Reading

New ways to architect for the Internet of Things

In a previous post, Preparing for the internet of things, extreme scalability, real-time event handling, and time-to-insight were given as the three biggest challenges for Big Data and the Internet of Things. These are challenges that can be addressed now if companies are ready to invest and be proactive about what’s surely coming in the next […]

Continue Reading

Lowing cost is the new disruption

Every day we hear about investors chasing the new, shiny innovations that can add to the top line, but what about that other line — the bottom line? With little fanfare, a new kind of disruption has been picking up steam — disruption in the cost of production. Uber and AirBnB are powerful examples of […]

Continue Reading

Customer loyalty is a bird in the hand

We’ve heard the phrase, “A bird in the hand is worth two in the bush,” since childhood. We were being told by wiser adults to value what we have over the things we don’t. Customer engagement has the same lesson at its heart: We can more easily achieve our goals by creating better, more loyal […]

Continue Reading

Preparing for the Internet of Things

The Internet of Things is coming. If you don’t know what that means, there’s an explanation here. But if you want to be brought up to speed more quickly, here it goes: We’ve gone through three waves of data creation in our modern age. In the first age, data was generated by back office systems […]

Continue Reading

Everyone has a plan until they get punched in the face

I attended The Big Data Conference in Chicago these past three days and noticed common threads consistently woven through each session and side conversation. First, we’re beyond the questions about what big data means (finally…I heard no V’s for three days). Instead, the conversations centered on where to get started, what approach to take, and […]

Continue Reading

Breaking down Gartner’s 2014 strategic tech trends

Gartner may be the biggest technology advisory service in the world but that doesn’t mean that their predictions are always on the money or as forward-looking as we’d like. Here is our take on this year’s list: Mobile Device Diversity and Management Gartner statement: “Through 2018, the growing variety of devices, computing styles, user contexts […]

Continue Reading