Tag Archives: real-time
CMO's weapons

Big data is just one of the CMO’s weapons

Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story. In order to understand customers better the data collected has to be put into context against their behaviour […]

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Real-time marketing

Real-time marketing or right-time marketing?

Real-time marketing is all the rage, though as TIBCO Loyalty Lab’s David Rosen is quick to point out, brands really need to be focused on right time marketing. “The speed and reaction of marketing needs to be relevant when the consumer is discovering, shopping or sharing,” he said. Brands need to act with relevance and […]

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tortoise and hare

Webscale means having time-based architectures

In an interesting piece yesterday, GigaOM reported that Netflix has an architecture built around timelines. This struck home for a guy who spends a great deal of time talking to people skeptical about the need for zero latency, real-time systems. The truth is that some things have to go at the highest speeds and others […]

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Money in hand in the form of many large bills

There’s a technology tsunami hitting the world of commerce

I had a great chance this week to catch up with a friend from Venture Beat about my thoughts on what’s revolutionizing our world in this moment. While that’s a broad question, the answer is very specific: The patterns for how people buy and sell are shifting very rapidly.  Buying and selling touches everything that we […]

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Magic Eight Ball

Looking beyond real-time

This week it was announced that a collaboration between Microsoft and the Technion-Israel Institute of Technology created software that predicts future events using a combination of archived news material from the New York Times, real-time data and information from a variety of web sources like Wikipedia. In their research paper they focused on predicting disease outbreaks, riots and […]

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Meeting Your Customer

Meeting your customers where they are, anytime, anywhere

Many made predictions as 2013 kicked off, but one caught my eye. Forrester’s Nigel Fenwick called this new year the Year of Digital Business. As Fenwick points out, there has been a communications evolution that has many retailers scrambling to find ways to get closer to their customers with innovative new technology to beat the […]

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Stop Watch

Getting real about real-time

Real-time means something a little different to everyone. The term is too-often used to describe getting information on what happened up to the moment, a rolling report of the history of something – like customer purchases, staffing costs or inventory levels. It’s like asking what time it is. There’s only an accurate answer for that one-dimensional question at […]

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Google data center

“Any time scalability and performance are an issue”

That’s the answer to the question, “When do we need in-memory computing?” The question came up in a meeting with a technology industry analyst today and his answer was so simple, so direct, that it needed to be repeated. In-memory computing is the answer whenever scalability and performance are an issue. Those close to technology […]

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A moment

The implications of right here, right now

We’re reached the moment where old information pathways won’t work anymore. Managing right here, right now requires a framework that we’ll get to in a moment. First some history. Growing up before the Internet, ‘right now’ technology showed up as the rare long distance call or watching live television coverage of an Apollo launch. Everything […]

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Big Data Wave

Big Data must not be an elephant riding a bicycle

Forrester’s John Rymer sums up his opinion succinctly when he says, “Big Data: The worst category name ever.” It certainly has challenges in name and how people conceive of it. Big Data as the hype would have it, I call, “The elephant riding the bicycle.” I’ll give you the seven things you need to consider, […]

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Big Sale

When the big event isn’t a sale

We’re heading into Columbus Day Weekend in the U.S., giving us a great chance to look at the fundamental changes that technology is bringing to retail. The new game is event-based marketing. Big Sale! A quick look at the LA Times shows who’s in the old game. The pages are full of merchants using discounting as […]

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Union Pacific Locomotive

Managing old in a new way

When you think of railroads, do you think of high tech? Maybe you’re like many who think of trains as a quaint, lingering sign of a simpler time. The reality is that today’s railroads are a far cry from the business of even a few years ago. Technology and trains While their paths may be […]

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Hey, that’s not my job

We built our current business world on the premise that it takes a hierarchy of management to get work done. The idea stems from the assembly lines of the Industrial Revolution and is based on the fact that most people used to produce physical ‘stuff’. People, especially uneducated, unmotivated and bored people, needed to be […]

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heads up display (HUD)

Getting there faster than your opponent

Observe, orient, decide, act. These are the four elements of the OODA Loop developed by a USAF pilot, Colonel John Boyd. Known as “Forty Second Boyd”, he had a standing bet as an instructor pilot that from a point of disadvantage, he could defeat any opposing pilot in forty seconds or less. He ultimately saved […]

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Networked world and ERP

ERP doesn’t differentiate your business

The globalized, industrialized world is run mostly by Enterprise Resource Planning (ERP) software. That’s been the case since the 70’s, when we first computerized accounting through mainframe and other monolithic, all-or-nothing applications. Dun & Bradstreet eventually dominated a marketplace where only the wealthiest companies could afford to play. The arrival of client-server applications in the […]

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The new look of retail

The new detail of retail

Retail has gone through enormous stresses in the past decade, with more to come. Just the normal ups and downs of local and global economies, supply chains and personal taste are a huge challenge. Add to that mix the increasing maturation of concepts like e-Commerce, Big Data, RFID and mobile. Each of these would be […]

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