Tag Archives: retail

Is mobile retail starting to grow up?

It really takes two things for mobile retail to become the norm…it has to be high on the agenda of the major brands and it has to be an expectation of the consumer. We’re making progress on both fronts. A recent survey by Internet Retailer shows that 79% of retailers now find mobile commerce important, […]

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Suddenly, mobile location got really, really easy

We all know retail is being transformed by mobile technology and big data…that story is being told pretty much everywhere.   Some of the biggest changes, however, are the ones happening very quietly and without hype. The recent release of Apple’s iOS7 gave us iBeacons, something Apple didn’t shout about publicly but is clearly the reason […]

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You had me at “Would you like a grande latte?”

My local Safeway isn’t what I would call a very modern store. And the employees are either high school kids bagging groceries and collecting carts or middle-aged cashiers, bakers and butchers. It was a big step forward a few years ago when I could sign for my credit card purchase on an electronic device. I […]

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The fundamental, data-driven shift in retail

Retail is undergoing an enormous change that is just getting started. If you’ve been to Best Buy lately, you’ll notice that selection on the shelves is decreasing and that the chain is moving more toward a two-pronged selling approach. The first is to stock the store with popular items that attract consumers wanting or needing […]

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Don’t think like your customers, get them to think like you !

Predictive analytics is big business now. Hand in hand with Big Data they represent one of the only ways to get to know your consumer market and understand how they’ll behave under conditions, respond to marketing and react to incentives. But the problem with all of this is that it’s a constant cat and mouse chase, consumers are […]

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Stop relying on luck for a good shopping experience

The following is a guest post by Sean O’Shaughnessey. Recently, my daughter was in the market for a dress and her experience with the retail store was so positive, she became a fan. Her particular experience was due to a one-in-a-million, perfect store clerk with a photographic memory. Yet now, technology is capable of consistently reproducing […]

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Personal Connection is Coming Full Circle

This is a guest post by Ted Rubin. Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to provide differentiated service based on their preferences, history and loyalty. Knowing who they are, listening […]

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Do you really think you have a privacy right when you shop ?

This week a US Senator wrote to a tech firm which tracks and monitors consumers and asked them to change their practices. Euclid Analytics uses technology and data to help retailers build a consumer relationship by turning in-store behavior into insights and recommendations for improving marketing, merchandising, and operations. They do this by using the […]

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Here comes the ‘business in a box’

Square, the “service that enables anyone to accept credit cards anywhere” has just launched what they’ve labelled as a “Business in a Box” which they say will simplify setting up point of sale for small companies. With a couple of Square readers, iPad stand and a cash drawer you have all you need to get […]

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Meeting your customers where they are, anytime, anywhere

Many made predictions as 2013 kicked off, but one caught my eye. Forrester’s Nigel Fenwick called this new year the Year of Digital Business. As Fenwick points out, there has been a communications evolution that has many retailers scrambling to find ways to get closer to their customers with innovative new technology to beat the […]

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High Street is dead and it’s all your fault

Within a week three big and well established UK retail chains will more than likely disappear for good. For Jessops that’s already happened, for HMV and now Blockbuster it’s about to. It continues the trend from the last couple of years that the High Street is dying and dying fast, for goods that can be […]

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The Mayans were only partially wrong

So we’ve survived the Mayan Apocalypse and a passion-filled election here in the U.S. only to face the “Fiscal Cliff”…will our troubles never end? New years are a chance for new starts so it would be great to start the year looking forward to something other than disaster. For us, there are many reasons to […]

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Facebook will do just fine

The naysayers became a deafening roar from the moment Facebook’s IPO failed to skyrocket in May of this year. It was stunning how quickly the darling of Wall Street became trailer trash. But look no further than yesterday, when the lockup period ended and insiders could sell 850 million shares. Some did but the stock […]

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Don’t trade convenience for connection

Ben Zoldan wrote an interesting viewpoint on the effect of the mobility trend, in that becoming social and mobile is eroding the art of connection and communication. On the flipside, Brian Solis, a recognised marketing expert called the latest generation of consumers Gen C in a recent article, C standing for Connected. The truth is […]

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When process goes wrong

I recently wrote about a great customer service experience. It isn’t always quite that good… It seems every year I get to experience at least one  business process that goes horribly wrong.  Here’s the latest, with names removed to protect the guilty. I purchased a new laptop back in June.  At the same time, I […]

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When Process Goes Right

I’m sitting at the Denver International Airport with a big smile on my face.  I flew into a large, unfamiliar airport and could have had a tough time. Keep in mind my airport of choice is John Wayne in Orange County  with just 12 gates and in and out in 20 minutes. I’m spoiled. My […]

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