Tag Archives: Marketing
Customer-Engagement-Requires-Knowing-Your-Crown

Customer engagement requires knowing your crowd

How well do you know your customers? While most brands would say they know their ideal shopper, how many can break down their customer engagement into finely tuned segments based on analytics? Some can, but too many are still behind the curve when it comes to having the loyalty platform to gather data, visualize and discover patterns of people […]

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Screen Shot 2013-10-31 at 5.54.59 PM

3 reasons loyalty programs aren’t an option

If you happened to be at TUCON 2013, TIBCO’s user conference, you heard about Turning Customers into Fans from Head of Client Technical Services Wen Miao. In Miao’s words, “It is no longer acceptable to have only a transactional relationship with customers.” He’s absolutely correct. We are in an age where we can use our loyalty platform as the […]

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pumpkin

Loyalty marketing and picking pumpkins for Halloween

Would you associate loyalty marketing with Halloween? You will when you finish reading this. When we were kids we headed each October to the local farms to find the perfect pumpkin for Halloween. The biggest constraint was the size of the pumpkin…it was a rule that we had to be able to carry our choice […]

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Customers into fans

It’s no longer acceptable to have only a transactional relationship with customers

TIBCO Head of Client Technical Services Wen Miao took the stage this week at TUCON 2013 to talk about TIBCO’s focus on Turning Customer Into Fans. Wen started with the following: “Every company has customers. However, in the 21st Century, it is no longer acceptable to have only a transactional relationship with customers. TIBCO wants […]

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Which marketing platforms are here to stay?

Which marketing platforms are here to stay?

The sheer number of marketing applications offered as downloads or services is exploding. Everyone wants in on the real-time marketing game, likely because as the U.S. and the world come out of an extended economic downturn, there are few places more ripe for automation leading to efficiency than how we market and sell goods. What’s more, the […]

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Do your customers seek you out?

Do your customers seek you out?

How much does customer loyalty bring your business to your stores, site or app versus how often you seek out the customer? If you’re achieving meaningful customer engagement and your loyalty programsare working, the balance will be in your favor. Being Sought We’ve worked hard to help people accidentally find us. Search engine optimization (SEO) is as old […]

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Spider web

Why Customer Experience Management and Why Right Now?

You run a successful business, your customers are primarily repeat offenders, and your marketing department is giving you everything you ask for. Why would you care about doing more around customer engagement and, more importantly, why would you do it right now? These are great questions that customer loyalty marketers should be asking themselves. After all, who […]

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Screen Shot 2013-09-28 at 9.27.54 PM

4 Secrets of Killer Loyalty Programs

Few things hold more promise right now than Big Data, mobility, social platforms, and cloud computing. Their impact on brand loyalty and customer engagement management is enormous. The reasons aren’t that hard to figure out and look like this: Big Data brings a rich tapestry of information together at the perfect moments for customer engagement. […]

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clothes

Surprise: iOS 7 and the iPhone 5S are a Killer Customer Engagement Platform

Apple gave customer engagement management a tremendous boost with its release of the iPhone 5S and iOS 7, and most people don’t even realize it. While much of the world is talking about the smartphone’s fingerprint sensor and other obvious features, Apple quietly (very quietly, in fact) introduced much faster, separate processors that make their […]

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Spy Vs Spy

The intersection of marketing and Big Data

There are few topics hotter than Big Data. There are few professions being transformed by Big Data more than marketing, with the conversation rapidly shifting to customer engagement through loyalty programs; these include mobile, social, and other channel data as part of an omni-channel loyalty platform. Just as quickly as we digitize our world, we […]

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Analytics

Analytics at the core of customer engagement

There’s so much customer data around us, and it gets richer and faster each and every day. People are talking non-stop about Big Data and its many uses in various parts of the market. But what’s not really getting as much attention is how analytics are used to make loyalty platforms effective for meaningful customer […]

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All Available Data

Isn’t Big Data really about All Data?

Customer engagement involves having access to the information that allows right-time marketing to happen, based on interaction channel, context, and customer’s preferences. For some, this is the definition of Big Data’s role in creating brand loyalty, but what if the Big Data conversation wasn’t enough? Going Beyond the Data Set In a recent Venture Beat […]

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Marketing data geek

If your marketers aren’t geeks, get new marketers

Forget Don Draper and the 9 am bourbon (or two). Marketing is now a full-contact, data-enriched, personalized sport. As much as we’d love to rub elbows with the suave marketeer, the new reality is very different from even a few years ago. As one recent conference pitch put it, “The meek may inherit the earth […]

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marketing-renaissance1

Are you in the Marketing Dark Ages or the Marketing Renaissance?

It wasn’t long ago that marketing was all about the art of segmentation, message and ad spend. For some it still is, but for some clever marketers, the dark art days of marketing are over, replaced by customer engagement, real-time insight and right-time marketing. Science, in the form of data, analytics, prediction and action is […]

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CMO's weapons

Big data is just one of the CMO’s weapons

Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story. In order to understand customers better the data collected has to be put into context against their behaviour […]

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Sales Outreach

Can predictive analytics and Big Data help salespeople improve outreach?

While doing my morning reading, I came across Jeanne Roué-Taylor’s article, What good is marketing insight without action? In the article, Jeanne notes that, “A great model brings together data from several sources, feeds analytics, makes predictions, enables test-and-learn scenarios, and allows the organization to adapt as data, channels, and other factors change over time. […]

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